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Case Study
1.
Telefonica's Privatization
Manuel Garcia-Duran and Oscar Prats, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Ogilvy & Mather Direct, SA for Telefonica de Espana, SA In order to complete the privatization of Telefonica de Espana, the Spanish government was offering shar ...

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Case Study
2.
A New Vision...
Julio Sainz and Oscar Prats, Direct Marketing Association - US, ECHO Awards, 1997
This DMA ECHO entry was created by Ogilvy & Mather Direct, S.A. for IBM, SA. This direct mail campaign was developed in order to promote CTI, a business solution from IBM that helps companies to integ ...

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