Subject Index
 

This Agency Profile provides key details and analysis of OgilvyOne, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links t ...

In the fight to combat the escalating numbers of teens who enter into drug-treatment on a daily basis, a strategy was devised to leverage the powerful influence that teens have on their friends decisi ...

The campaign was designed to launch the Lotus specialist software development website with the target group being Application Developers. Adverts in specialist magazines showed a page of HTML code. Wh ...

A service giving payment to its client in just 24 hours was launched by SEUR, which positioned the company as the fastest in the market. A system of Direct Mail and follow-up Telemarketing was used to ...

Using an emotional and humorous style for mailings, with Hollywood icons such as Marilyn Monroe and Humphrey Bogart, a target audience of 2,500 Spanish advertisers, agencies and media planners were ap ...

The aim was to publicize SEUR's new courier service which extended the deadline for pick-up from 7.00 p.m. until midnight. 6,000 contacts in Madrid received a hand delivered package and two weeks late ...

IBM targeted engineers, programme directors, IT managers and managing directors in the telecommunications and media industry in 15 countries for express mailing with an invitation to visit IBM at the ...