Subject Index
 

This Agency Profile provides key details and analysis of OgilvyOne, including its latest activities, market position, financial performance, Brands, structure and history, together with onward links t ...

In the fight to combat the escalating numbers of teens who enter into drug-treatment on a daily basis, a strategy was devised to leverage the powerful influence that teens have on their friends decisi ...

Tom Rayfield reviews an issue of the glossy magazine Viewpoint, published by OgilvyOne Worldwide. The issue focuses on practical CRM, among the thirteen articles are case histories ranging from IBM t ...

Campaign in 1999 by OgilvyOne and Mindshare for the IBM website e-business News. Development of the concept described: the use of independent experts to present and discuss e-business. Right media env ...

This 1998 DMA Silver ECHO winner was created by OgilvyOne Worldwide for the British Tourist Authority (BTA). The objective of this campaign was to encourage more Belgian tourists to visit Britain. A m ...

This 1998 DMA Silver ECHO winner was created by OgilvyOne Worldwide for the British Tourist Authority (BTA). The objective of this campaign was to encourage more Dutch tourists to visit Britain. The f ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for The Economist (Hong Kong). The objectives of this television campaign were to raise awareness of The Economist, differentiate it from th ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Focus Magazin Verlag (Germany). The objective of this campaign was to generate subscriptions for Focus, a five-year-old German newsmagaz ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Real Automovil Club de Espana (RACE). The objective of this direct mail campaign was to acquire new members for RACE, one of Spain's lar ...

This 1998 DMA Gold ECHO winner was created by OgilvyOne Worldwide for Bank of Ireland Internet Business. The objective of this print campaign was to recruit 1,000 Bank of Ireland customers for the ban ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Nestle Products (Malaysia). The objective of this direct mail campaign was to build a relationship with consumers, thereby increasing co ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Robin Hood Multifoods. With the popularity of bread machines, Robin Hood saw an opportunity to increase volume by introducing a specialt ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Banco Banif Banqueros Personales (Spain). The objective of this direct mail campaign was to acquire customers for Banco Banif's Fondo Ba ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Colonia Versicherungs (Germany). The objective of this direct mail campaign was to generate leads for Colonia's new high-priced product, ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for La Caixa Financial Savings Bank of Barcelona. The objective of this multimedia campaign was to launch a savings account for children. In ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide (Ireland) for Open University Business School (OUBS). Located in Ireland, OUBS offers management education programs, from certificate level ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide, SA for La Caixa Financial Savings Bank of Barcelona. The objective of this multimedia campaign was to launch a loyalty program for La Caixa ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for IBM EMEA (Germany). The objective of this direct mail campaign was to generate leads for IBM's multi-media digitalization and storage to ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide (Ireland) for PostConsult International (the Irish Post Office). The objective of this direct mail campaign was to generate leads for PostCo ...

This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for IBM Deutschland Informationssysteme. At the time of this campaign, IBM held a relatively weak position within the software developer's c ...