Warc index
 

This 2005-06 campaign to launch the Sony Bravia LCD TV set out to target digital influencers, who would then in turn influence more mainstream consumers. To be successful in this area, the campaign so ...

This silver-winning paper describes the ‘The White Stuff’ campaign of 2000-2001, and how it dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to ...