Subject Index
 

The 2004-05 campaign for Visit London (formerly the London Tourist Board) resulted in a reversal in the decline of London's worldwide tourism share for the first time in ten years, and delivered £317 ...

This campaign moved Beiersdorf's NIVEA Lip Care brand from third place to number one in just six months. The impetus for the brand was based on new consumer insights, which could be translated into a ...

Train travel isn’t an obviously communications-sensitive market, particulary in the UK where a spate of recent crashes has left the market depressed public perceptions diminished. Not even when the op ...