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Case Study
1.
Mercedes-Benz USA, LLC: Unlike Any Other campaign
Candice Mancini, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.983-996
With the arrival of the brand-new SL500, Mercedes-Benz USA (MBUSA) wished to gain the number one spot in the U.S. luxury-automobile market. At the time it sat in third place, behind BMW and Lexus. M ...

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Case Study
2.
JetBlue Airways Corporation: Jetblue Launch campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.819-822
JetBlue Airways was the brainchild of David Neeleman, an aviation expert. It was Neeleman's third foray into start-up discount airlines; he launched the Salt Lake City, Utah-based Morris Air in ...

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M&C SaatchiM&V DirektmarketingM&V HamburgM&V MunchenM/K Advertising PartnersM/S Database MarketingMacLaren LintasMacLaren McCannMad Dogs and EnglishmenMagnus Nankervis & Curl, SydneyMagnus Nankervis & Curl/FCBMalchow Adams & HusseyMalcolm Auld DirectManchester City FCManning Gottlieb OMDManus DirectManus Direct Response MarketingMargeotes / Fertitta & PartnersMargeotes Fertitta PowellMaris, West & BakerMarke CommunicationsMarketel McCannMarketing NetworkMarketing ResourcesMarketing Resources of New YorkMarketing Works Education SystMarr AssociatesMarshall Fenn CommunicationsMarsteller Little & StrodlMartin AgencyMartin DirectMartin Tait AgencyMartin Williams, Inc.Mathers AdvertisingMauro Ivan Marketing EditorialMaxxcomMBOMBO RCFM-B-S&K HamburgMC DirectMcCann CommunicationsMcCann DirectMcCann Direct (Spain)McCann Direct JapanMcCann Direct PhilippinesMcCann EricksonMcCann Erickson (Scotland)McCann Erickson New YorkMcCann Ericson AthensMcCann HealthcareMcCann IndiaMcCann Relationship MarketingMcCann World GroupMcCann-Erickson (Australia)McCann-Erickson (Belfast)McCann-Erickson (Seattle)McCann-Erickson BrisbaneMcCann-Erickson ManchesterMcCann-Erickson PhilippinesMcCann-Erickson SydneyMcCann-Erickson WorldwideMcCarthy Watson & SpencerMcConnaughy Stein Schmidt Brown, MSSBMcCormick IntermarcoMcCormick Intermarco-FarnerMcCormick PublicisMcDonald EnterprisemcgarrybowenMcKee Wallwork Henderson AdvertisingMcKinney & SilverMcKinney and SilverMD Marketing Direto AsociadosMDB CommunicationsMDC PartnersMeares TaineMEC SponsorshipMedia KitchenMedia Planning GroupMediacomMediacom ScotlandMediaedge: CIAMediaExpress TelemarketingMedialogMediaVestMediaVisionMedicus ConsumerMedicus PDA (Sydney)Meindl & AssociatesMekanism and Media SmithMellors Reay & PartnersMembership ConsultantsMendelsohn Zien AdvertisingMercatoMerkley Newman HartyMerrell Remington DirectMessner Vetere Berger McNamee Schmetterer/Euro RSCGMetro Marketing DirectoMeyer & JohnsonMeyer & Meyer DirectMGAMHA Direct AdvertisingMHI MarketingMHI PartnersMichael Bungey DFSMichael Deane AssociatesMichaelides & BednashMigrosMilan Concept & DesignMilenioMiles Calcraft Briginshaw DuffyMiller Meester AdvertisingMindshareMintz & HokeMkreativModem MediaModernista!Moffat Sharp, MelbourneMojo Partners BrisbaneMomentumM-One AdvertisingMonster WorldwideMoore ResponseMorgan AgencyMorgan Partnership, ThemortierbrigadeMortimer Whittaker O'SullivanMotherMPG / Media Planning GroupMS Database MarketingM-S-B&K HamburgMSPSMTCMullenMullen AdvertisingMullen Advertising, Inc.Mustoe Merriman LevyMustoe, Merriman, Herring, LevyNail CommunicationsNaked CommunicationsNatcom Publicite/PromotionNations Care Direct MarketingNavigator BlueNavigator Responsive AdvertisingNeil Stewart AssociatesNewlands Knight & RoundNewport Creative CommunicationsNewsletters PlusNicklin AdvertisingNimrod ReklambyraNKH&WN'LilNords Porter NovelliNorth Woods AdvertisingNorthcote Ogilvy & Mather DirectNorton OutdoorNW Ayer & Partners
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