Subject Index
 

Despite holding a 95% market share in this mature market, the GIB Living Solutions® strategy has increased sales by $35 million in the 12 month period to 31 March 2003. In the same period, gross margi ...

Gib had always been a trade focused brand, however research showed that 45% of decisions relating to materials were made by the homeowner, not the trade. The campaign exceeded all marketing and adver ...