Warc index
 

Option 3 was a new retail product for rental of TV and VCR, to counter the decline in the rental market: the proposition involved monthly payments like rental, but with the TV/VCR becoming the propert ...

Discusses the campaign for Budweiser in the UK in 1987. The brand had been launched in 1984 in TVS/London, nationally rolled out in 1985, draught product launched in London, TVS and HTV in 1985-6. It ...

1986-7 review of advertising for Boots Medicines (OTC), first taken on by the agency in 1984. Prime task for the advertising (confirmed by research) was to provide Boots brand with the authority and c ...

This paper shows how advertising (agency: McCormick-Publicis) helped transform the tyre company Pirelli from a company with declining market share and significant financial loss into one with increasi ...

Launch of the new Renault 5, 1985. Renault had been losing sales and share steadily since 1979: need to stem this trend. Reasons for the decline are discussed. The new model removed previous faults bu ...

Re-positioning campaign for Sanatogen multi-vitamins, to counter old-fashioned perceptions and take account of the market's movement away from `pick-me-up' towards a broader health-enhancement usage ( ...

Role of TV advertising in the `Now that's what I call music' series of compilation albums, 1984-6. Television used for all 6 volumes; some press also used. Evaluation: media test in Anglia TV area onl ...