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Case Study
1.
Oranjeboom Draught Lager
Mark Harvey, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984
Describes the 1983 launch of Oranjeboom lager by Allied Breweries, with a Dutch theme. The rationale and marketing strategy for the new brand are described. Test market in London and Granada, , in str ...

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Read: 14 times
Case Study
2.
Renault Trafic and Master 'One Small Step Ahead'
Chris Mitchell and Colin Chambers, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984
1984 campaign for a range of Renault vans, first launched in 1981 when the market (described) was weak. In 1984, objective was to continue building awareness and differentiation, and showing how the b ...

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Read: 5 times


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M&C SaatchiM&V DirektmarketingM&V HamburgM&V MunchenM/K Advertising PartnersM/S Database MarketingMacLaren LintasMacLaren McCannMad Dogs and EnglishmenMagnus Nankervis & Curl, SydneyMagnus Nankervis & Curl/FCBMalchow Adams & HusseyMalcolm Auld DirectManchester City FCManning Gottlieb OMDManus DirectManus Direct Response MarketingMargeotes / Fertitta & PartnersMargeotes Fertitta PowellMaris, West & BakerMarke CommunicationsMarketel McCannMarketing NetworkMarketing ResourcesMarketing Resources of New YorkMarketing Works Education SystMarr AssociatesMarshall Fenn CommunicationsMarsteller Little & StrodlMartin AgencyMartin DirectMartin Tait AgencyMartin Williams, Inc.Mathers AdvertisingMauro Ivan Marketing EditorialMaxxcomMBOMBO RCFM-B-S&K HamburgMC DirectMcCann CommunicationsMcCann DirectMcCann Direct (Spain)McCann Direct JapanMcCann Direct PhilippinesMcCann EricksonMcCann Erickson (Scotland)McCann Erickson New YorkMcCann Ericson AthensMcCann HealthcareMcCann IndiaMcCann Relationship MarketingMcCann World GroupMcCann-Erickson (Australia)McCann-Erickson (Belfast)McCann-Erickson (Seattle)McCann-Erickson BrisbaneMcCann-Erickson ManchesterMcCann-Erickson PhilippinesMcCann-Erickson SydneyMcCann-Erickson WorldwideMcCarthy Watson & SpencerMcConnaughy Stein Schmidt Brown, MSSBMcCormick IntermarcoMcCormick Intermarco-FarnerMcCormick PublicisMcDonald EnterprisemcgarrybowenMcKee Wallwork Henderson AdvertisingMcKinney & SilverMcKinney and SilverMD Marketing Direto AsociadosMDB CommunicationsMDC PartnersMeares TaineMEC SponsorshipMedia KitchenMedia Planning GroupMediacomMediacom ScotlandMediaedge: CIAMediaExpress TelemarketingMedialogMediaVestMediaVisionMedicus ConsumerMedicus PDA (Sydney)Meindl & AssociatesMekanism and Media SmithMellors Reay & PartnersMembership ConsultantsMendelsohn Zien AdvertisingMercatoMerkley Newman HartyMerrell Remington DirectMessner Vetere Berger McNamee Schmetterer/Euro RSCGMetro Marketing DirectoMeyer & JohnsonMeyer & Meyer DirectMGAMHA Direct AdvertisingMHI MarketingMHI PartnersMichael Bungey DFSMichael Deane AssociatesMichaelides & BednashMigrosMilan Concept & DesignMilenioMiles Calcraft Briginshaw DuffyMiller Meester AdvertisingMindshareMintz & HokeMkreativModem MediaModernista!Moffat Sharp, MelbourneMojo Partners BrisbaneMomentumM-One AdvertisingMonster WorldwideMoore ResponseMorgan AgencyMorgan Partnership, ThemortierbrigadeMortimer Whittaker O'SullivanMotherMPG / Media Planning GroupMS Database MarketingM-S-B&K HamburgMSPSMTCMullenMullen AdvertisingMullen Advertising, Inc.Mustoe Merriman LevyMustoe, Merriman, Herring, LevyNail CommunicationsNaked CommunicationsNatcom Publicite/PromotionNations Care Direct MarketingNavigator BlueNavigator Responsive AdvertisingNeil Stewart AssociatesNewlands Knight & RoundNewport Creative CommunicationsNewsletters PlusNicklin AdvertisingNimrod ReklambyraNKH&WN'LilNords Porter NovelliNorth Woods AdvertisingNorthcote Ogilvy & Mather DirectNorton OutdoorNW Ayer & Partners
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