Warc index
 

The re-launch of Katies was difficult because it was a soft, not a radical change. There was no dramatic newsworthy story to tell. There were many positive values on which to build, but without a co ...

The toothbrush market had started to grow in the 1980s following the launch of premium priced brands. Oral-B achieved market leader position within 2 years and has maintained it ever since.