Subject Index
 

This 1998 DMA ECHO entry was created by McCann Relationship Marketing for United Parcel Service. For international courier service to or from the US, research showed that businesses perceived UPS as ' ...

This 1998 DMA ECHO entry was created by McCann Relationship Marketing for Salomon Smith Barney. The objective of this direct response television campaign was to generate leads for Salomon Smith Barney ...

This 1998 DMA Gold ECHO winner was created by McCann Relationship Marketing for General Motors. The Yukon Denali is the first true luxury sport utility vehicle to be launched by GMC.

This 1998 DMA ECHO entry was created by McCann Relationship Marketing for LeSabre. While the automotive industry has typically relied on short-term cash incentives to drive sales over the past few yea ...