Subject Index
 

This 1997 DMA ECHO entry was created by McCann Direct for Marriott Hotels, Resorts, and Suites. Marriott launched its Leisure Relationship Marketing program in order to build customer retention and lo ...

This DMA ECHO entry was created by McCann Direct for Texas Instruments Digital Video Products. The objectives of this direct mail campaign were to generate high-quality leads and build a database for ...

This DMA ECHO entry was created by McCann Direct for Buick Motor Division. The objectives of this direct mail campaign were to create awareness and consideration for the new 1997 Buick models, to driv ...

This DMA ECHO entry was created by McCann Direct for Pontiac GMC. The objective of this campaign was to communicate the benefits and improvements of the new GMC Safari in order to retain customers. A ...

This DMA ECHO entry was created by McCann Direct for Buick Motor Division, General Motors Corporation. The primary objective of this campaign was to reposition the all-new Buick Regal mid-sized sedan ...

This DMA ECHO entry was created by McCann Direct for Buick Motor Division. The objective of this direct mail campaign was to generate qualified leads for the Buick Park Avenue, a luxury, full-size aut ...

This DMA ECHO entry was created by McCann Direct for Smith Barney. The competitive marketplace was rampant with old full service brokerage war horses and the ever strengthening discount brokerage hous ...

This DMA ECHO entry was created by McCann Direct for United Parcel Service. A multimedia campaign was launched in order to announce UPS' new overnight early morning European delivery service in 15 cou ...

This 1996 DMA ECHO Leader award winning campaign was created by McCann Direct for United Parcel Service (UPS). DHL and Federal Express were perceived as the leaders of the global express delivery mark ...

This 1996 DMA ECHO Leader award winning campaign was created by McCann Direct for United Parcel Service (UPS). UPS' share of express service within Europe and from Europe to the US was only 6% at the ...

This 1996 DMA ECHO entry was created by McCann Direct for AT&T. Print ads were used to promote AT&T Long Distance Service for phone, fax and cellular service to AT&T local branch managers and to small ...

This 1996 DMA ECHO entry was created by McCann Direct for First Brands Corporation/A&M Products. First Brands sells Scoop Away, a clumping cat litter than clumps where the cat wets and contains a spec ...

This 1996 DMA ECHO entry was created by M&V Direktmarketing for Peugeot Talbot Deutschland. In Germany, Peugeot has a market share of 2.9%, selling about 100,000 cars annually. Only 8,500 Peugeot conv ...

This 1996 DMA Bronze ECHO award winning campaign was created by McCann Direct for AT&T. Print ads were placed in an array of journals, newspapers, newsletters, professional and amateur game-day sporti ...

This 1996 DMA Silver ECHO award winning campaign was created by McCann Direct for New York Blood Center. New York Blood Center is the largest independent blood collection organization in the US, provi ...

This 1996 DMA Gold ECHO award winning campaign was created by McCann Direct for Nestle Food Company. A multi-media advertising approach was used to promote membership in the Carnation Special Delivery ...