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Case Study
1.
The Electoral Commission: Advertising counts - a case study in electoral awareness
Pauline Kerr, Dawn Reid, David Lyle and Julie Anne Bailie, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
The Electoral Fraud Act was introduced to Northern Ireland in May 2002 and brought with it strict new measures regarding voter registration and voter identification. The move to individual registratio ...

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Read: 22 times
Award-winning case study
2.
Wake Up To Waste - Northern Ireland wakes up to waste
Andrea Carrigan, Dawn Reid, Pamela Baird, Robert Lyle, Julie Anne Bailie and David Lyle, Institute of Practitioners in Advertising, Bronze Winner, IPA Area Effectiveness Awards, 2003
Every year in Northern Ireland (NI) enough waste is thrown away to cover the whole country. Landfill space is quickly running out, and the Government has set ambitious recycling targets to meet Europe ...

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Read: 19 times
Case Study
3.
Department of the Environment for Northern Ireland
Institute of Practitioners in Advertising, Shortlisted, IPA Area Effectiveness Awards 2003
Continual death and tragedy on Northern Ireland’s roads has prompted journalists to ask – do shocking TV ads work? Individual road safety TV campaigns for the Department of the Environment NI have won ...

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Read: 23 times
Case Study
4.
Phoenix Natural Gas
Institute of Practitioners in Advertising, Shortlisted, IPA Area Effectiveness Awards 2003
The new ‘Freedom’ campaign for Phoenix Natural Gas was successful in informing the owner-occupied housing market of the opportunities and benefits of Phoenix Natural Gas, challenging fuel perceptions, ...

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Read: 21 times
Case Study
5.
The Electoral Commission
Institute of Practitioners in Advertising, Shortlisted, IPA Area Effectiveness Awards 2003
The Electoral Fraud Act was introduced to Northern Ireland in May 2002, and brought with it strict new measures regarding voter registration and voter identification. The legislation, unique to Northe ...

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Read: 3 times
Award-winning case study
6.
Seatbelts - 'Damage' campaign: no seatbelt, no excuse. Helping to reduce road deaths by 13% in a year
Dawn Reid, Pamela Baird, Julie Anne Bailie and David Lyle, Institute of Practitioners in Advertising, Bronze Medal, IPA Effectiveness Awards, 2002
Road fatalities in Northern Ireland are substantially higher than in Great Britain. Some 9.5 per 100,000 population are killed on the roads in Northern Ireland compared to 5.9 in Great Britain. The ov ...

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Read: 23 times
Award-winning case study
7.
Belfast Giants
Heather Carr, Carnel Coyle, Robert Lyle and Pamela Baird, Institute of Practitioners in Advertising, Bronze Medal, IPA Area Effectiveness Awards, 2001
Attendance's at sports meeting are generally low in Northern Ireland. This study traces the progress of the ice hockey team the Belfast Giants from its launch. Problems of low interest from the media ...

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Read: 6 times
Award-winning case study
8.
Drink driving, repositioning the problem
Institute of Practitioners in Advertising, IPA Area Effectiveness Awards, 1997
This paper describes how the campaign sought to change beliefs that there is a 'safe limit' for driving after drinking and to reposition the social stigma from 'over the limit driving' to having consu ...

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Read: 25 times


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M&C SaatchiM&V DirektmarketingM&V HamburgM&V MunchenM/K Advertising PartnersM/S Database MarketingMacLaren LintasMacLaren McCannMad Dogs and EnglishmenMagnus Nankervis & Curl, SydneyMagnus Nankervis & Curl/FCBMalchow Adams & HusseyMalcolm Auld DirectManchester City FCManning Gottlieb OMDManus DirectManus Direct Response MarketingMargeotes / Fertitta & PartnersMargeotes Fertitta PowellMaris, West & BakerMarke CommunicationsMarketel McCannMarketing NetworkMarketing ResourcesMarketing Resources of New YorkMarketing Works Education SystMarr AssociatesMarshall Fenn CommunicationsMarsteller Little & StrodlMartin AgencyMartin DirectMartin Tait AgencyMartin Williams, Inc.Mathers AdvertisingMauro Ivan Marketing EditorialMaxxcomMBOMBO RCFM-B-S&K HamburgMC DirectMcCann CommunicationsMcCann DirectMcCann Direct (Spain)McCann Direct JapanMcCann Direct PhilippinesMcCann EricksonMcCann Erickson (Scotland)McCann Erickson New YorkMcCann Ericson AthensMcCann HealthcareMcCann IndiaMcCann Relationship MarketingMcCann World GroupMcCann-Erickson (Australia)McCann-Erickson (Belfast)McCann-Erickson (Seattle)McCann-Erickson BrisbaneMcCann-Erickson ManchesterMcCann-Erickson PhilippinesMcCann-Erickson SydneyMcCann-Erickson WorldwideMcCarthy Watson & SpencerMcConnaughy Stein Schmidt Brown, MSSBMcCormick IntermarcoMcCormick Intermarco-FarnerMcCormick PublicisMcDonald EnterprisemcgarrybowenMcKee Wallwork Henderson AdvertisingMcKinneyMcKinney & SilverMcKinney and SilverMD Marketing Direto AsociadosMDB CommunicationsMDC PartnersMeares TaineMEC SponsorshipMedia KitchenMedia Planning GroupMediacomMediacom ScotlandMediaedge: CIAMediaExpress TelemarketingMedialogMediaVestMediaVisionMedicus ConsumerMedicus PDA (Sydney)Meindl & AssociatesMekanism and Media SmithMellors Reay & PartnersMembership ConsultantsMendelsohn Zien AdvertisingMercatoMerkley Newman HartyMerrell Remington DirectMessner Vetere Berger McNamee Schmetterer/Euro RSCGMetro Marketing DirectoMeyer & JohnsonMeyer & Meyer DirectMGAMHA Direct AdvertisingMHI MarketingMHI PartnersMichael Bungey DFSMichael Deane AssociatesMichaelides & BednashMigrosMilan Concept & DesignMilenioMiles Calcraft Briginshaw DuffyMiller Meester AdvertisingMindshareMintz & HokeMkreativModem MediaModernista!Moffat Sharp, MelbourneMojo Partners BrisbaneMomentumM-One AdvertisingMonster WorldwideMoore ResponseMorgan AgencyMorgan Partnership, ThemortierbrigadeMortimer Whittaker O'SullivanMotherMPG / Media Planning GroupMS Database MarketingM-S-B&K HamburgMSPSMTCMullenMullen AdvertisingMullen Advertising, Inc.Mustoe Merriman LevyMustoe, Merriman, Herring, LevyNail CommunicationsNaked CommunicationsNatcom Publicite/PromotionNations Care Direct MarketingNavigator BlueNavigator Responsive AdvertisingNeil Stewart AssociatesNewlands Knight & RoundNewport Creative CommunicationsNewsletters PlusNicklin AdvertisingNimrod ReklambyraNKH&WN'LilNords Porter NovelliNorth Woods AdvertisingNorthcote Ogilvy & Mather DirectNorton OutdoorNW Ayer & Partners
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