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Case Study
1.
The Electoral Commission: Advertising counts - a case study in electoral awareness
Pauline Kerr, Dawn Reid, David Lyle and Julie Anne Bailie, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
The Electoral Fraud Act was introduced to Northern Ireland in May 2002 and brought with it strict new measures regarding voter registration and voter identification. The move to individual registratio ...

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Award-winning case study
2.
Wake Up To Waste - Northern Ireland wakes up to waste
Andrea Carrigan, Dawn Reid, Pamela Baird, Robert Lyle, Julie Anne Bailie and David Lyle, Institute of Practitioners in Advertising, Bronze Winner, IPA Area Effectiveness Awards, 2003
Every year in Northern Ireland (NI) enough waste is thrown away to cover the whole country. Landfill space is quickly running out, and the Government has set ambitious recycling targets to meet Europe ...

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Case Study
3.
Department of the Environment for Northern Ireland
Institute of Practitioners in Advertising, Shortlisted, IPA Area Effectiveness Awards 2003
Continual death and tragedy on Northern Ireland’s roads has prompted journalists to ask – do shocking TV ads work? Individual road safety TV campaigns for the Department of the Environment NI have won ...

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Case Study
4.
Phoenix Natural Gas
Institute of Practitioners in Advertising, Shortlisted, IPA Area Effectiveness Awards 2003
The new ‘Freedom’ campaign for Phoenix Natural Gas was successful in informing the owner-occupied housing market of the opportunities and benefits of Phoenix Natural Gas, challenging fuel perceptions, ...

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Case Study
5.
The Electoral Commission
Institute of Practitioners in Advertising, Shortlisted, IPA Area Effectiveness Awards 2003
The Electoral Fraud Act was introduced to Northern Ireland in May 2002, and brought with it strict new measures regarding voter registration and voter identification. The legislation, unique to Northe ...

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Award-winning case study
6.
Seatbelts - 'Damage' campaign: no seatbelt, no excuse. Helping to reduce road deaths by 13% in a year
Dawn Reid, Pamela Baird, Julie Anne Bailie and David Lyle, Institute of Practitioners in Advertising, Bronze Medal, IPA Effectiveness Awards, 2002
Road fatalities in Northern Ireland are substantially higher than in Great Britain. Some 9.5 per 100,000 population are killed on the roads in Northern Ireland compared to 5.9 in Great Britain. The ov ...

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Award-winning case study
7.
Belfast Giants
Heather Carr, Carnel Coyle, Robert Lyle and Pamela Baird, Institute of Practitioners in Advertising, Bronze Medal, IPA Area Effectiveness Awards, 2001
Attendance's at sports meeting are generally low in Northern Ireland. This study traces the progress of the ice hockey team the Belfast Giants from its launch. Problems of low interest from the media ...

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Award-winning case study
8.
Drink driving, repositioning the problem
Institute of Practitioners in Advertising, IPA Area Effectiveness Awards, 1997
This paper describes how the campaign sought to change beliefs that there is a 'safe limit' for driving after drinking and to reposition the social stigma from 'over the limit driving' to having consu ...

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