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Award-winning case study
1.
Barclays Wealth - Barclays Wealth brand launch
European Association of Communications Agencies, Gold winner, 2009
Barclays owned five wealth management businesses in a category with little brand differentiation. Merging these into one unit, Barclays Wealth, made promoting it easier as a single defensible brand. ...

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Case Study
2.
North Eastern Gas Region: Free Standing Gas Cooker Campaign
Alistair White, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1982
1981 campaign to stimulate sales of gas cookers, in decline (North Eastern Gas - Negas). Content determined on basis of qualitative research. TV main medium, supported by press (regional), posters, ra ...

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