Subject Index
 

With more than 860 stores and sales of $20.4 billion, Minneapolis, Minnesota-based Target in 1998 pursued a broad-based advertising and marketing effort designed to further an upscale image and brin ...

The world's leading contract seller of office furniture at the end of the twentieth century, Steelcase, Inc., was closely associated with one of its pioneering products, the Series 9000 Systems ...

In 2002 three retailers, Office Depot, Inc., Staples, Inc., and OfficeMax, Inc., were America's largest office-supply superstores, with Staples trailing closely behind Office Depot, the industr ...

In 1998 Polaris Industries, Inc., best known as a manufacturer of snowmobiles, introduced the Victory Motorcycle, the first new American motorcycle to be introduced in 60 years. Although it was part o ...

Minneapolis, Minnesota-based Polaris Industries Inc. continued "Ride the Best," a long-standing campaign, to promote its personal watercraft (PWC) in 1998. The campaign, handled by Car ...

Following the dot-com crash, online stock trader E*Trade Financial suffered major losses, losing almost half of its customer base. To reposition the brand, and win back revenues, E*Trade hired Martin/ ...

Cargill, Inc. decided at the end of the 1990s to recast its image as a staid commodities company to an innovative provider of solutions for its food industry customers. The company developed a 10-year ...