Subject Index
 

This 1998 DMA Silver ECHO winner was created by Malchow Adams & Hussey for the World Jewish Congress. The objective of this direct mail campaign was to raise money from the WJC's major donors, the Amb ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for the Democratic National Committee. In order to overcome the bad fundraising environment created due to the controversy over campaign ...

This 1998 DMA Silver ECHO winner was created by Malchow Adams & Hussey for the World Jewish Congress. The objective of this direct mail campaign was to attract new donors at little or no cost. The cam ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for the Democratic National Committee. Due to the controversy over campaign fundraising during the 1996 elections, the DNC wanted to shif ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for Planned Parenthood Federation of America. The strategy of this direct mail fundraising effort was to capture the attention of donors ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for International Rescue Committee. The objective of this direct mail campaign was to acquire new members and raise funds for this refuge ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for the World Jewish Congress (WJC). During the previous year, major donors to WJC (the Ambassador's Circle) had been incredibly generous ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for the World Jewish Congress. The objective of this direct mail campaign was to generate contributions for the World Jewish Congress. Th ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for the World Jewish Congress. The objective of this direct mail campaign was to generate contributions for the World Jewish Congress. Th ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for Defenders of Wildlife, a conservation organization. The objective of this direct mail campaign was to recruit new members by mailing ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for Defenders of Wildlife, a conservation organization. The objective of this direct mail campaign was to produce a high netting monthly ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for Defenders of Wildlife, a conservation organization. The objective of this direct mail campaign was to recruit new donors at the under ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for Defenders of Wildlife, a conservation organization. The objective of this direct mail campaign was to generate donations. The campaig ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for Defenders of Wildlife, a conservation organization. The objective of this direct mail campaign was to recruit new members at the lowe ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for Defenders of Wildlife, a conservation organization that has lead the effort to restore wolves to Yellowstone National Park. In late 1 ...

This 1998 DMA ECHO entry was created by Malchow Adams & Hussey for Defenders of Wildlife, a conservation organization that has lead the effort to restore wolves to Yellowstone National Park. In Decemb ...

This 1997 DMA ECHO entry was created by Malchow Adams & Hussey for Public Citizen. The organization's control package had been in decline for over a year, and attrition was taking a toll on the group' ...

This 1997 DMA ECHO entry was created by Malchow Adams & Hussey for the World Jewish Congress (WJC), an organization that works diplomatically on behalf of Jewish communities outside of Israel. This di ...

This 1997 DMA ECHO entry was created by Malchow Adams & Hussey for the World Jewish Congress (WJC), an organization that works diplomatically on behalf of Jewish communities outside of Israel. This di ...

This 1997 DMA ECHO entry was created by Malchow Adams & Hussey for The Civil War Trust, an organization that fights to preserve endangered Civil War battlefields. The objective of this direct mail eff ...

This 1997 DMA ECHO entry was created by Malchow Adams & Hussey for the Democratic National Committee (DNC). The purpose of this direct mail effort was to obtain a special contribution for the Clinton/ ...

This 1997 DMA ECHO entry was created by Malchow Adams & Hussey for the Democratic National Committee (DNC). The purpose of this direct mail effort was to solicit contributions for the DNC from their h ...

This 1997 DMA ECHO entry was created by Malchow Adams & Hussey for the Democratic National Committee (DNC). The Presidential Partners monthly credit card giving campaign was launched in order to recru ...

This 1997 DMA ECHO entry was created by Malchow Adams & Hussey for Defenders of Wildlife. The objective of this direct mail campaign was to use an attractive, desirable calendar premium to recruit new ...

This DMA ECHO entry was created by Malchow Adams & Hussey for Kaiser Permanente. Kaiser was test marketing a new health care plan designed for uninsured and self-employed young adults that would provi ...

This DMA Silver ECHO award winner was created by Malchow Adams & Hussey for World Jewish Congress. In 1995, WJC launched their Ambassador's Circle for major donors on their file. The recruitment packa ...

This 1996 DMA ECHO entry was created by Malchow Adams & Hussey for the Democratic National Committee. After heavily soliciting their low dollar segments over the previous year, the DNC was seeing grea ...

This 1996 DMA ECHO Leader award winning campaign was created by Malchow Adams & Hussey for the World Jewish Congress. The Major Donor First Renewal program was created to reaffirm the annual commitmen ...

This 1996 DMA ECHO entry was created by Malchow Adams & Hussey for the Democratic National Committee. This direct mail campaign was scheduled to be sent to the Democratic National Committee donor file ...

This 1996 DMA ECHO was created by Malchow Adams & Hussey for the Whitman-Walker Clinic. This Holiday Card Appeal was designed as a way to send donors a holiday greeting card, while also asking softly ...