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Case Study
1.
Village Voice LLC: Not America's Favorite Paper campaign
William Baue, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1753-1756
Beginning April 10, 1996, The Village Voice—a liberal New York newspaper expressing the concerns of intellectual and political freedom—was distributed free throughout Manhattan in an att ...

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Award-winning case study
2.
Budweiser (Québec): 1994-2004
Stéphane Boulay, Sophie Hénault, Ann Bouthillier, Marie-Hélène Rivard, Frédérique Delagrave, Nicolas Dubé, Daniel Poirier, Éric Chavagnac, Sylvie Chartré and Claudette Valois, Canadian Congress of Advertising, Gold, Canadian Advertising Success Stories, 2005
Beer brand Budweiser targets young drinkers – a notoriously fickle group of consumers, but over ten years it has increased its market share from 9% to 14 % in the face of increasing competition and ha ...

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M&C SaatchiM&V DirektmarketingM&V HamburgM&V MunchenM/K Advertising PartnersM/S Database MarketingMacLaren LintasMacLaren McCannMad Dogs and EnglishmenMagnus Nankervis & Curl, SydneyMagnus Nankervis & Curl/FCBMalchow Adams & HusseyMalcolm Auld DirectManchester City FCManning Gottlieb OMDManus DirectManus Direct Response MarketingMargeotes / Fertitta & PartnersMargeotes Fertitta PowellMaris, West & BakerMarke CommunicationsMarketel McCannMarketing NetworkMarketing ResourcesMarketing Resources of New YorkMarketing Works Education SystMarr AssociatesMarshall Fenn CommunicationsMarsteller Little & StrodlMartin AgencyMartin DirectMartin Tait AgencyMartin Williams, Inc.Mathers AdvertisingMauro Ivan Marketing EditorialMaxxcomMBOMBO RCFM-B-S&K HamburgMC DirectMcCann CommunicationsMcCann DirectMcCann Direct (Spain)McCann Direct JapanMcCann Direct PhilippinesMcCann EricksonMcCann Erickson (Scotland)McCann Erickson New YorkMcCann Ericson AthensMcCann HealthcareMcCann IndiaMcCann Relationship MarketingMcCann World GroupMcCann-Erickson (Australia)McCann-Erickson (Belfast)McCann-Erickson (Seattle)McCann-Erickson BrisbaneMcCann-Erickson ManchesterMcCann-Erickson PhilippinesMcCann-Erickson SydneyMcCann-Erickson WorldwideMcCarthy Watson & SpencerMcConnaughy Stein Schmidt Brown, MSSBMcCormick IntermarcoMcCormick Intermarco-FarnerMcCormick PublicisMcDonald EnterprisemcgarrybowenMcKee Wallwork Henderson AdvertisingMcKinney & SilverMcKinney and SilverMD Marketing Direto AsociadosMDB CommunicationsMDC PartnersMeares TaineMEC SponsorshipMedia KitchenMedia Planning GroupMediacomMediacom ScotlandMediaedge: CIAMediaExpress TelemarketingMedialogMediaVestMediaVisionMedicus ConsumerMedicus PDA (Sydney)Meindl & AssociatesMekanism and Media SmithMellors Reay & PartnersMembership ConsultantsMendelsohn Zien AdvertisingMercatoMerkley Newman HartyMerrell Remington DirectMessner Vetere Berger McNamee Schmetterer/Euro RSCGMetro Marketing DirectoMeyer & JohnsonMeyer & Meyer DirectMGAMHA Direct AdvertisingMHI MarketingMHI PartnersMichael Bungey DFSMichael Deane AssociatesMichaelides & BednashMigrosMilan Concept & DesignMilenioMiles Calcraft Briginshaw DuffyMiller Meester AdvertisingMindshareMintz & HokeMkreativModem MediaModernista!Moffat Sharp, MelbourneMojo Partners BrisbaneMomentumM-One AdvertisingMonster WorldwideMoore ResponseMorgan AgencyMorgan Partnership, ThemortierbrigadeMortimer Whittaker O'SullivanMotherMPG / Media Planning GroupMS Database MarketingM-S-B&K HamburgMSPSMTCMullenMullen AdvertisingMullen Advertising, Inc.Mustoe Merriman LevyMustoe, Merriman, Herring, LevyNail CommunicationsNaked CommunicationsNatcom Publicite/PromotionNations Care Direct MarketingNavigator BlueNavigator Responsive AdvertisingNeil Stewart AssociatesNewlands Knight & RoundNewport Creative CommunicationsNewsletters PlusNicklin AdvertisingNimrod ReklambyraNKH&WN'LilNords Porter NovelliNorth Woods AdvertisingNorthcote Ogilvy & Mather DirectNorton OutdoorNW Ayer & Partners
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