Subject Index
 

In Canada the chewing gum market is split 50/50 between Wrigley’s Excel and Cadbury Adams' Dentyne - they are in a constant battle for the number one spot. In 2004, Cadbury Adams launched Dentyne Fire ...

Motrin is an ibuprofen that McNeil bought from UpJohn in 1995. Despite heavy TV investment and retail promotion, it was well back of Advil, the ibuprofen leader, with flat share by 2001. The target au ...

The small car segment is the largest in the Canadian market. It has grown through the 90s, even though the overall market has declined so a successful launch of the Pontiac Sunfire, a replacement for ...

From 1988 to 1992, the 'What Beer's All About' campaign had lifted Molson Canadian into the number one brand position in English Canada. However by 1993, a flood of new beers meant Canadian had lost m ...