Warc index
 

Previous pageNext pagePage 1 of 1

Main Index Categories
> Marketing Intelligence (17700)
> Agencies (5627)
> M - N (570)
> MEC Sponsorship (3)
-----------------------------------------
all[3]papers[2]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Award-winning case study
1.
Transport for London - Cabwise: creating a brand to help prevent rapes
Giselle Okin, Victoria Sangster, Robert Thurner, Fergus Adam, Miranda Leedham, Stuart Bowden, Jason Cross and Priya Smart, Institute of Practitioners in Advertising, Bronze, IPA Effectiveness Awards 2008
Safer Travel at Night is a partnership between the Mayor of London, Transport for London, and the Metropolitan Police. CABWISE is central to all communications, and aims to reduce the use of unlicense ...

Summary | Full Text | Creative | More Like This
Paper
2.
Norwich Union - UK Athletics
Sponsorship Works, 2007, pp.121-129
In 2000, Norwich Union inherited sponsorship of UK Athletics from the newly-purchased General Accident and Commercial Union (CGU). While CGU had used it primarily to raise brand awareness through tele ...

Summary | Full Text | More Like This
Paper
3.
Visa Europe - Team Visa: Torino 2006 Olympic and Paralympic Winter Games leveraging campaign
Sponsorship Works, 2007, pp.105-112
Visa, the international payment card service provider, has been an IOC TOP sponsor since 1986 and an IPC Worldwide Partner since 2002. In 2002, the decision was taken by Visa Europe to develop a spons ...

Summary | Full Text | More Like This


1          Page:Previous






























































































































































































































































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2010 Copyright and Database Rights owned by Warc

  |    |  
Subjects