Subject Index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (16120)
> Agencies (5068)
> K - L (305)
> Lowe en Draft (1)
-----------------------------------------
all[1]papers[0]cases[1]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Award-winning case study
1.
Unilever (Netherlands) - Lucky Sunnies Promotion
Integrated Marketing Communications Council Europe, Gold, PMC European Awards 2006
This brief paper details a campaign during which special packs of Sun dishwasher tablets included a lottery ticket offering a variety of different prizes. Via the use of TV and on-pack promotions, the ...

Summary | Full Text | More Like This
Read: 27 times


1 Page:





















































































































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData