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Award-winning case study
1.
Football Federation Australia - The launch of the Hyundai A-League
Andrew Moss, Advertising Federation of Australia, Gold, Advertising Effectiveness Awards, 2007
This case study looks at the 2005 launch campaign for the Hyundai A-League, the national football competition run by Football Federation Australia (FFA). The competition it replaced, The National Socc ...

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Read: 24 times
Award-winning case study
2.
The Hyundai A-League - A football transformation kicks off
Andrew Moss, Account Planning Group Australia, Silver, Creative Planning Awards, 2006
Australia's National Soccer League was failing. In response, the government commissioned the Crawford report in 2003, which exposed a corrupt and dysfunctional administration and a poor public image, ...

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Read: 4 times
Award-winning case study
3.
LynxJet - How planning got us all onboard
Karin Stenberg and Pete Randeria, Account Planning Group Australia, Finalist, Creative Planning Awards, 2006
By 2004, Lynx in Australia had a strong and loyal following and enjoyed a strong premium in its category. By a number of commercial measures over the last 10 years, Lynx had been a runaway success. Ho ...

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Read: 168 times   |   User rating:


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