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Case Study
1.
Cunard Travel Agent Sales Planner
Signe Bjorndal and Holly Pavlika, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Lowe Fox Pavlika for Cunard Line. The objective of this campaign was to develop a dimensional direct mail piece that would assist travel agents in promoting Cun ...

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Case Study
2.
Once Is Not Enough
Kimberly Roush and Holly Pavlika, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Lowe Fox Pavlika for Telluride Film Festival. Facing increased competition from rival film festivals, Telluride's ticket sales were on the decline. In addition, ...

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