Subject Index
 

Campaign in 1999 by Lowe direct for beenz.com, an online loyalty programme. Objective: generate response by developing a brand. Medium: newspapers, internet magazines, on-line.

Campaign in 1999 by Lowe Direct for the RAC (relaunched and rebranded in 1997). Campaign based on personal experiences of the breakdown recovery service. Media: direct marketing (brief was to revitali ...

This 1998 DMA ECHO entry was created by Lowe Direct for Orange Personal Communications (United Kingdom). The objective of this direct mail campaign was to acquire new Just Talk (mobile phone) customer ...

The RAC recognised the link between their lack of understanding of how to manage their customer relationships and their constantly fluctuating membership renewal rate. A downward trend in renewals pro ...

This DMA ECHO entry was created by Lowe Direct for Ameritech. Ameritech had hit the wall with its Quick Reach Paging service. While the company had initially expanded the paging category by targeting ...

This DMA Gold ECHO award winner was created by Lowe Direct for Mercedes-Benz of North America. Traditionally, the selling environment for automobiles is in two phases. It begins with awareness televis ...