Subject Index
 

This Agency Profile provides key details and analysis of Lowe & Partners Worldwide, including its latest activities, market position, financial performance, Brands, structure and history, together ...

Saab Cars USA, Inc., was the American affiliate of the Swedish company Saab Automobile AB, which was in turn owned by the General Motors Corporation, a Detroit-based corporation that was the largest a ...

In the 1990s, Heineken beer had an outdated image in the US. It was seen as a beer for special occasions not for everyday drinking. It needed to connect with 21 to 35 year olds while maintaining its r ...

The marketing of diet products has been fraught with unique challenges because of their focus on physical appearance. Issues such as cultural ideals of beauty, physical health, gender roles, sexuali ...

First marketed in 1961 by the Coca-Cola Company, the lemon-lime soft drink Sprite was in the late 1990s one of the fastest growing carbonated soft drinks in the United States and around the world. A ...

Cellco Partnership, which operated under the name Verizon Wireless, was the largest mobile-phone service provider in America during 2002. Rated best by consumers in customer satisfaction, Verizon was ...

In the wake of the September 11, 2001, terrorist attacks on the United States, several advertising industry associations decided to join together to develop a public service advertising campaign to in ...

This 2002-04 anti-smoking campaign for the British Heart Foundation targeted hardened smokers that have previously tried, and failed, to give up smoking on three or more occasions. The plan was to rem ...

NZ Lotteries operates in a mature market where it has been increasingly difficult to drive market growth. In October 2005, it launched a new game, Big Wednesday, pitched as the ultimate lifestyle game ...

Vodafone New Zealand’s brand preference and customer satisfaction were starting to show some strain. It’s customers were hoping Vodafone would match Telecom New Zealand’s $10 text offer. But Vodafone ...

In the ultra competitive world of grocery retailing, the battle for the hearts and wallets of consumers is relentless. This is particularly the case between competitor supermarket giants The Foodstuff ...

Vodafone had a major challenge in 2003; it was viewed as being fun-loving, irreverant and a bit of a rebellious underdog. That’s a good thing in the general consumer mobile market, but these qualities ...

This non profit making mentoring service for young people was losing its lustre and the place in people’s hearts. The objective of the campaign was to revive momentum, remove scepticism and generate ...

Stella Artois is a dramatic success. The third largest grocery brand in the UK, it is worth £1.1bn, and 25 pints of it are drunk every second. It is still continuing to grow and this paper concentrate ...