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Award-winning case study
1.
Thomasville: Ernest Hemingway - The Collection of a Lifetime
New York American Marketing Association, EFFIE Awards, 2001
The Ernest Hemingway Collection by Thomasville was inspired by the expansive life and times of this remarkable author. This Collection has captured the imaginations of home furnishing enthusiast achie ...

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Case Study
2.
Hanes Beefy-T Relaunch Program
Dan White, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Long Haymes Carr for Hanes Printables. The primary objective of this direct mail campaign was to reposition the new heavier Hanes Beefy-T T-shirt to wholesalers and ...

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