Subject Index
 

Since the successful launch of Stayfree Prima in October 1991, competitors have responded by launching their own version of the ultra thin pad. In spite of these efforts Stayfree Prima still holds th ...

The advertising objectives was ' to build awareness leading to trial of Omo Micro by creating the expectation that the product delivered superior results, coupled with convenience and environmental b ...

The brief was to develop a campaign that would help the Australian Pork Corporation to increase its share of what, at best, was a static meat market. Following a campaign using TV, magazines and point ...