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Award-winning case study
1.
Diageo - Bundaberg Rum: from a cult regional drink to a national icon
Justin Graham and Tony Clement, Advertising Federation of Australia, Gold, Advertising Effectiveness Awards, 2007
This 2000-06 campaign for Bundy (Bundaberg Rum) focused on its trademark character, the Bundy Bear (the mate every Australian man wants to have), which through advertising became the personification o ...

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