Subject Index
 

This Agency Profile provides key details and analysis of Leagas Delaney, including its latest activities, market position, financial performance, Brands, structure and history, together with onward li ...

After more than a decade of dismal performance worldwide and a 1995 company relaunch by a group of international investors, the Germany-based athletic-foot-wear-and-apparel brand adidas (the officia ...

German sporting-goods company adidas-Salomon AG returned from near death in the mid-1990s with a new focus and global strategy. No longer content to allow competitors, especially the seemingly invinci ...

Launch of a new type of account by Nationwide, to enter the banking market. Campaign to communicate the product benefits, differentiate from the competition (including the banks), and stimulate accoun ...