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Case Study
1.
United States Holocaust Memorial Museum
Bruce Monroe and Fran Jacobowitz, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Lautman & Company for the United States Holocaust Memorial Museum. Although the Museum had experienced tremendous success in acquiring, renewing, and obtaining ...

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Case Study
2.
Meharry Medical College
Linda Witt and Gerry Valentine, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Lautman & Company for Meharry Medical College. The objective of this direct mail campaign was to ask alumni and donors of Meharry Medical College to make a spec ...

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Case Study
3.
National Museum of the American Indian Calendar Campaign
Maggie Bertin and Fran Jacobowitz, Direct marketing Association (US), ECHO Awards, 1998
This 1998 DMA ECHO entry was created by Lautman & Company for the National Museum of the American Indian. Member acquisition for the National Museum of the American Indian began in 1991 when the Smith ...

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Case Study
4.
The Japanese American National Museum Building Campaign
Irene Y. Hirano and Fran Jacobowitz, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Lautman & Company for the Japanese American National Museum (JANM). The objective of this direct mail campaign was to raise money for JANM's new building by giv ...

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Case Study
5.
Women in the Arts Museum Notecard Program
Christina Knowles and Kay Lautman, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Lautman & Company for the National Museum of Women in the Arts (NMWA). Many members of NMWA do not live close enough to the Museum to be able to visit, making i ...

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Case Study
6.
The Mall Museum Blueprint Appeal for the National Museum of the American Indian
Maggie Bertin and Kay Lautman, Direct marketing Association (US), ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Lautman & Company for the National Museum of the American Indian (NMAI). NMAI began acquiring members through the mail in 1991. At that time, the Museum on the ...

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Case Study
7.
Japanese American National Museum 'Senninbari' Appeal
Kay P. Lautman, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Lautman & Company for the Japanese American National Museum (JANM). The Museum had relied on revenue from annual memberships and support from high dollar donors ...

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Case Study
8.
The National Museum of the American Indian Certificate of Appreciation
Kay P. Lautman, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Lautman & Company for the National Museum of the American Indian. In addition to annual membership, the Museum relies on donations above and beyond dues from it ...

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Case Study
9.
U.S. Holocaust Memorial Museum Calendar Program
Kay P. Lautman, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Lautman & Company for the US Holocaust Memorial Museum (USHMM). In addition to annual membership, the Museum relies on donations above and beyond dues from its ...

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Case Study
10.
1996 Japanese American National Museum Calendar Program
Kay P. Lautman, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Lautman & Company for the Japanese American National Museum. In addition to annual membership, the Museum relies on donations above and beyond dues from its mem ...

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Case Study
11.
U.S. Holocaust Memorial Museum 'Year in Review' Appeal
Kay P. Lautman, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Lautman & Company for the US Holocaust Memorial Museum (USHMM). In addition to annual membership fees, the Museum relies upon additional special gifts from its ...

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Case Study
12.
ASPCA 1995 Spring Card Program
Kay P. Lautman, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Lautman & Company for the ASPCA. The ASPCA 1995 Spring Card Program was a three-part effort that raised money from the organization's house files by offering bo ...

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