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Case Study
1.
Launch of the HIB Vaccine
Derick Walker, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994
Launch (1992) of a new vaccine, HIB, by the Health Education Authority (HEA). Qualitative research showed that awareness of HIB was low among health professionals and non-existent among parents; accep ...

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Read: 25 times
Award-winning case study
2.
How Advertising Helped to Protect More Children from Childhood Diseases
Craig Kleber, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1992
Health Education Authority (HEA) campaign to promote immunisation of young children against serious childhood diseases, 1990-1. Need to stimulate increase in vaccination levels to meet WHO target set ...

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Read: 16 times


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