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Award-winning case study
1.
Citroën - Experience what light does to you
Integrated Marketing Communications Council Europe, Silver, IMC European Awards 2007
The C4 Picasso marked Citroën's first foray into the M1-MPV segment, a category in decline and rife with competition. With an introductory price similar to many of its rivals, the company realised tha ...

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Read: 19 times
Award-winning case study
2.
Citroën (Netherlands) - Write History with Citroën C6
Integrated Marketing Communications Council Europe, Silver, PMC European Awards 2006
This short paper discusses the launch of the new Citroen C6, a top of the range car, in the second quarter of 2006. The campaign aim was to create a VIP database of prospective buyers, and update the ...

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Read: 25 times


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