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Case Study
1.
How a new advertising campaign reversed the long-term decline in sales of the Guinness Book of Records
Jeremy Prescott and Julian English, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1996
Campaign (1995) to reposition the Guinness Book of Records as a suitable present to give to children. Background: 10-year history of sales decline. Research confirmed that this was how it was often bo ...

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Read: 21 times
Award-winning case study
2.
BDA: How the Awareness of Symptoms of Diabetes was Increased
Julian English and Jeremy Prescott, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994
Small budget campaign to increase awareness of diabetes, for the British Diabetic Association. Many diabetes sufferers do not recognise the symptoms and therefore do not consult their GP until too lat ...

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Read: 14 times


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