Subject Index
 

This 1998 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society. The objective of this multi-media campaign was to acquire a younger generation of new donors to reju ...

This 1998 DMA ECHO entry was created by Killion McCabe & Associates for World Vision. The objective of this campaign was to motivate 8,000 group leaders and 600,000 individuals to spend 30 hours witho ...

This 1998 DMA ECHO entry was created by Killion McCabe & Associates for World Vision. The objective of this campaign was to communicate the essence of the 30 Hour Famine, an annual event that raises m ...

This 1997 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). The objectives of this multimedia campaign were to acquire new, younger supporters for ABS by ...

This 1997 DMA ECHO entry was created by Killion McCabe & Associates for World Vision. The objective of this campaign was to build a brand new Web site that would serve as an alternative means for regi ...

This DMA Bronze ECHO award winner was created by Killion McCabe & Associates for World Vision. A multi-faceted campaign was developed in order to promote World Vision's 30 Hour Famine, a weekend event ...

This DMA ECHO entry was created by Killion McCabe & Associates for FamilyLife. According to research conducted by FamilyLife for their daily radio program, many religious parents had difficulty explai ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for Promise Keepers. Promise Keepers is a rapidly growing religious organization dedicated to helping men become better husbands and ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for Prison Fellowship Ministries. Direct marketing was used to encourage Christians to provide Christmas to the children of prisoner ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for Open Doors with Brother Andrew. Individuals were asked to help Open Doors distribute Bibles to persecuted Christians in closed c ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for Union Gospel Mission. Union Gospel Mission has been aggressively acquiring donors each fall by focusing on specific needs during ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). For the first time in 20 years, ABS was launching a new English-language translation of the Bi ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). Direct mail was used to communicate ABS' partnership with Prison Fellowship to provide Scriptu ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). Every year in July, ABS sends out a highly successful, traditional appeal that is very Christm ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). As the Society approached the end of 1995, ABS found itself $600,000 behind its projected dono ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for the American Bible Society (ABS). In order to generate higher average gifts from ABS' upper donor giving clubs ($250 to $999,999 ...

This 1996 DMA ECHO entry was created by Killion McCabe & Associates for World Vision US. The World Vision 30 Hour Famine is a special nation-wide event in which youth join together to raise money to h ...