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Case Study
1.
'Recipe for Success' One-to-One Customer Relationship Program
Russell Kern and Scott Anderson, Direct marketing Association (US), ECHO Awards, 1996
This DMA ECHO entry was created by Kern Direct Marketing for Hewlett-Packard. HP wanted to support its field sales organization and telemarketing centers. Market conditions required that the number of ...

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Case Study
2.
Mitsubishi $100,000 DIAMONDTRON Giveaway
Russell Kern and Lisa Headley, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Kern Direct Marketing for Mitsubishi Electronics America. Direct mail was used to promote Mitsubishi DIAMONDTRON computer monitors. A hand-built list of 5,000 p ...

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