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Award-winning case study
1.
JEEP - Put on your boots
Integrated Marketing Communications Council Europe, Silver, IMC European Awards 2007
The Jeep brand has long been associated with masculine and adventurous values. In 2006, however, it decided to enter the urban SUV market with its new model, the Jeep Compass. In-keeping with this nov ...

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Paper
2.
Competitive intelligence activity: evidence from Greece
Constantinos-Vasilios Priporas, Lampros Gatsoris and Vassilis Zacharis, Market Research Abstract from: Marketing Intelligence & Planning, Vol 23, No 7, 2005, pp 659-669, (full text not available on WARC.com)
The paper presents data on awareness, attitudes and implementation of competitive intelligence in Greece, which is well behind the USA in adoption levels on the topic but roughly on a par with the UK. ...

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