Subject Index
 

This short paper argues that the Special K and Roc Anti-Cellulite promotion offered an exceptional, innovative consumer solution – “interior” slimming with the 15 day Special K Slimming Challenge and ...

1994 launch campaign for Hep30, a new plastics alloy pipe technology (described), into the very conservative mains pressure water pipe market. Small budget of £165,000. In 1996 Hepworth had achieved 3 ...

Paper in two parts. Part 1 describes the TV corporate image campaign for Cheltenham & Gloucester, to improve perceptions of size and distinctiveness; Part 2 a TV campaign in 1995 to drive sales of mor ...