Subject Index
 

In the late 1990s, Ricola faced the problems of being in a declining market, lacking brand loyalty amongst consumers as well as having an outdated image. The campaign had to clear prejudices against R ...

Julius Bär is one of the top five Swiss private banks. Its core competence is investment advice to wealthy private clients and institutional investors. At the end of 2002, the private banking market w ...

The agency state that the Mini tradition is alive and the product has been repositioned as the premium car in the compact segment. The communications objectives were to increase awareness with the cre ...

The objectives of this campaign were to increase awareness, develop the profile and increase turnover for this consumer electronics product being marketed marketed in Germany and Austria. The creative ...