Subject Index
 

This 1998 DMA ECHO entry was created by J. Walter Thompson Direct for Eastman Kodak. Advanced amateur photographers represent a small but important portion of the total film using population for Kodak ...

This DMA ECHO entry was created by J. Walter Thompson Direct for United States Marine Corps. The objective of this direct mail campaign was to encourage males and females, aged 17 to 24, who had previ ...

This DMA ECHO entry was created by J. Walter Thompson Direct for Weight Watchers North America. The objective of this multimedia campaign was to generate traffic at the 400 company-owned Weight Watche ...

This DMA ECHO entry was created by J. Walter Thompson Direct for Sprint. In the recent past, Sprint has not specifically targeted Asian-Indian consumers. While this market is familiar with Sprint's di ...

This DMA ECHO entry was created by J. Walter Thompson Direct for DeBeers' Diamond Promotion Service. DeBeers/DPS was offering a new jewelry item, the Diamond Solitaire Necklace. This direct mail campa ...

This DMA ECHO entry was created by J. Walter Thompson Direct for DeBeers' Diamond Promotion Service. DeBeers/DPS was offering a new jewelry item, the Diamond Solitaire Necklace. This campaign was laun ...

This DMA ECHO entry was created by J. Walter Thompson Direct for Diamond Promotion Service (DPS). DPS faced a steady erosion of the perceived value of its education offering by jewelers. In addition, ...

This DMA ECHO entry was created by J Walter Thompson Direct Chile for Banco de Chile. Banco de Chile was offering a co-branded credit card along with Ladico (an airline). The credit card was used as a ...

This DMA ECHO entry was created by J Walter Thompson Direct for SunSoft. SunSoft offers an integrated development tool suite, called SunSoft Visual Workshop for C++, which is used to build, test, debu ...

This DMA ECHO entry was created by J Walter Thompson Direct for Sunsoft. Sunsoft offers PC-NFS v.2.0, a second generation of Sunsoft's connectivity software that links end-user PCs to the corporate en ...

This 1996 DMA ECHO Leader award winning campaign was created by J Walter Thompson Direct for Sprint Communications. Sprint Sense is a long distance program with a flat rate structure of '10 cents a mi ...

This 1996 DMA ECHO entry was created by J Walter Thompson Direct for Sprint Communications. Sprint Sense International is a long-distance service that offers customers great, simple, low flat rates to ...

This 1996 DMA ECHO entry was created by J Walter Thompson Direct for Sprint Communications. Sprint Worldwide is an international long distance calling plan that allows customers to save 20% on all lon ...

This 1996 DMA ECHO entry was created by J Walter Thompson Direct for Sprint Communications. The Sprint Collegiate FONCARD is a tailored, easy-to-get and easy-to-use long-distance calling card program ...

This 1996 DMA ECHO entry was created by J Walter Thompson Direct for Bell Atlantic Large Business Services. Bell Atlantic offers personal video conferencing and remote access to LAN via distributed ne ...

This 1996 DMA ECHO entry was created by J Walter Thompson Dialog for Citibank. Direct mail was sent to existing customers in order to promote two US dollar mutual funds: Money Manager I and Money Mana ...

This 1996 DMA ECHO entry was created by J. Walter Thompson Direct for KeyCorp Investment Management and Trust Services. A multi-media approach was used to promote the Prism 401(k) plan from KeyCorp.

This 1996 DMA ECHO entry was created by J. Walter Thompson Direct for KeyCorp Investment Management and Trust Services. Direct mail was used to promote the Prism 401(k) plan from KeyCorp

This 1996 DMA ECHO entry was created by J Walter Thompson Direct for Freddie Mac. Freddie Mac is the number two player in the mortgage-backed securities market.

This 1996 DMA ECHO entry was created by J Walter Thompson Direct for SunSoft. Direct mail was used to promote SunSoft's PC Network software to IS managers and network managers/administrators at Fortun ...