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Award-winning case study
1.
Bridgestone Golf: Tobu
New York American Marketing Association, Bronze, David vs. Goliath, EFFIE Awards 2007
Bridgestone Golf wasn’t going to beat the likes of Titleist or Nike with the conventional weapons of TV dollars and print ads; at best they would be outspent in that war 50 to 1. It was important to b ...

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