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Juggling Balls
Kate James and Shelley Bird, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by J Walter Thompson Dialog Singapore for Motorola Electronics. Distributor/dealer support was critical to the launch of Motorola's new cellular phone campaign in ...

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Puffing Pencils
Kate James and Morliza Kassim, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA ECHO entry was created by J Walter Thompson Dialog Singapore for Citibank. Direct mail was used to launch a very complicated foreign currency investment product that was designed for onl ...

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Getaways
Kate James and Sophia Tong, Direct marketing Association (US), ECHO Awards, 1996

This 1996 DMA Silver ECHO award winning campaign was created by J Walter Thompson Dialog Singapore for Citibank, NA. Direct mail was used to promote Citibank Visa and Mastercards to existing cardmembe ...

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