Subject Index
 

In October 2005, Ford Motor Company introduced the new Ford Fusion. Inspired by the company's futuristic Ford 427 concept car, the Fusion was a four-door sedan aimed at young, upwardly mobile ...

This 1996 DMA ECHO entry was created by J Walter Thompson (Detroit) for Ford Motor Company. A multi-media campaign was used in order to promote the new 1997 Ford F-150, the only full-size pickup truck ...

This 1996 DMA ECHO entry was created by J Walter Thompson (Detroit) for Ford Division. The all-new 1996 Taurus was launched to capture the public's imagination, just as the original one did. Despite t ...

An account of the case history of Kellogg's Bran Flakes, shared winner of the first prize in the `established goods and services' category of the 1984 IPA Advertising Effectiveness Awards. Of special ...