Subject Index
 

KitKat, once the leading confectionary brand in Canada, had by 1999 dropped to number eight in the market. To turn the brand around, Nestle re-invested in advertising and launched KitKat Chunky – a bi ...

1999 television campaign for Kraft Dinner. Brand, though leader in category, had been losing equity, being increasingly bought on deal to compete with private label. Need to revitalise the brand to st ...