Subject Index
 

This 1998 DMA Silver ECHO winner was created by Irma S. Mann, Strategic Marketing for The Islands of the Bahamas Ministry of Tourism. Travel agents and consumers who have not visited the Bahamas over ...

This 1998 DMA ECHO entry was created by Irma S. Mann, Strategic Marketing for the Hotel du Pont. Located in Delaware, the Hotel du Pont must compete with Philadelphia hotels for business from meeting ...

This 1998 DMA ECHO entry was created by Irma S. Mann, Strategic Marketing for Nassau Paradise Island Promotion Board. With the development of large resort hotels in the Bahamas, smaller hotels were be ...

This 1998 DMA ECHO entry was created by Irma S. Mann, Strategic Marketing for Four Seasons Hotels and Resorts (Canada). The objective of this direct mail campaign was to generate traffic during the sl ...

This 1996 DMA ECHO entry was created by Irma S Mann, Strategic Marketing for New England Development. New England Development owns the Liberty Tree Mall, which is located in a suburb of Boston. The ma ...

This 1996 DMA ECHO Leader award winning campaign was created by Irma S Mann, strategic marketing for Four Seasons and Regent Hotels and Resorts. Four Seasons wanted to gain incremental revenue for the ...