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Profile
1.
Agency Profile: Interpublic Group (US)
Agency Profile in association with Adbrands, July 2008
This Agency Profile provides key details and analysis of Interpublic Group, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

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Read: 11 times
Paper
2.
Integrated vs unbundled? What about aligned?
Joe Mandese, Admap, February 2005, Issue 458, pp.8
Joe Mandese, in his regular report from the USA, describes the thinking behind FCB Media – an operation aligned with the main agency but able to use the resources and skills of the ‘unbundled’ Interpu ...

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Read: 12 times


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