Subject Index
 

This Agency Profile provides key details and analysis of Hill Holliday Advertising, including its latest activities, market position, financial performance, Brands, structure and history, together wit ...

In 1996 entrepreneur Jay Walker came upon a startling statistic: every day airlines flew with an average of 500,000 empty seats. The revelation spurred Walker to create priceline.com, a website that e ...

In 1997 Ben Cohen, cofounder of the superpremium ice cream company Ben & Jerry's Homemade Inc., was shocked to learn that Congress had decreased spending on social programs but had incre ...

Dunkin' Donuts, the wholly owned subsidiary of the United Kingdom-based Allied Domecq PLC, reigned in 2000 as the world's largest coffee-and-baked-goods chain. With 3,500 outlets and $2 ...

The Fidelity Investment Q & A/ Peter Lynch campaign is a solution to a marketing challenge on several levels. By the end of the first quarter of 1999 the campaign was recognised as an overwhelming su ...

This 1998 DMA ECHO entry was created by Hill, Holliday for John Hancock. The objective of this direct response television campaign was to create awareness and generate leads for John Hancock's Simplif ...

This 1998 DMA ECHO entry was created by Hill Holliday for Harvard Pilgrim Health Care. The objective of this direct mail campaign was to generate leads for Harvard Pilgrim's First Seniority health pla ...

This 1998 DMA ECHO entry was created by Hill Holliday for Harvard Pilgrim Health Care. The objective of this television campaign was to generate leads for Harvard Pilgrim's First Seniority health plan ...

This 1996 DMA ECHO entry was created by Hill Holliday for New England Sports Network (NESN). NESN is a subscriber-based cable sports network serving the New England market.