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Case Study
1.
General Motors Corporation: Ev1 Introduction campaign
Ed Dinger, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.631-656
In December 1996 General Motors Corporation (GM) became the first major automaker in almost 80 years to market an electric car, dubbed the EV1. The car's debut came just months after the Cali ...

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Case Study
2.
Doctor's Associates Inc.: Jared Fogle campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.455-458
In the late 1990s, despite being the leader in the submarine sandwich fast-food niche with an estimated 27 percent market share, Subway sandwich shops' sales were flat and showed no signs of im ...

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G&K Solution Marketing DiretoG2 ParisGA WrightGabrielde de Grood BendttoGarrat Baulcombe / FCBGCAS GroupGCIGee Jeffery & Partners Advertising IncGeers GrossGeneral Outdoor AdvertisingGeneratorGenerator BatesGenesis AdvertisingGeoffrey B. Roche & PartnersGeorge Patterson BatesGeorge Patterson Y&RGeorge Patterson, SydneyGermaineGestro HomeGG CreativeGGK LondonGGT AdvertisingGGT DirectGGT Direct AdvertisingGJP AdvertisingGlennie Stanmes StrategyGold Greenlees TrottGolley Slater and PartnersGoodby Silverstein & PartnersGordon Bailey & AssociatesGotham IncGrace & RothschildGraffitiGraham Poulter AdvertisingGrey AdvertisingGrey Advertising MelbourneGrey BrusselsGrey CopenhagenGrey DirectGrey Direct Marketing GroupGrey Global, Grey WorldwideGrey Group LondonGrey IntegratedGrey MadridGrey Worldwide DusseldorfGrey, Grey WorldwideGrey, MelbourneGrizzard AdvertisingGroterra DirectGround MarketingGround Zero AdvertisingGrrrey!Grupo GallegosGrupo TaumacoGSD&MGulf States Marketing ServicesGyro WorldwideHakuhodoHal Riney & PartnersHal Riney & Partners/HeartlandHall AdvertisingHalo Branded SolutionsHammerquist & HalversonHanlon DorseyHarris Drury CohenHarris Kemp AdvertisingHarrision McCann AgencyHarrison CarlossHarrison Toughton WundermannHarrison Troughton WundermanHarrod & MirlinHarte-HanksHartshorne Joyce Lloyd LyonsHavasHawthorne CommunicationsHDM Horner Collis & KirvanHDM Mattingly, MelbourneHeadspace MarketingHeadway AdvertisingHedger Mitchell Stark/GGRHedonicHertz Walpole, SydneyHeye & PartnerHHCLHHCL Red CellHill HollidayHill Holliday DirectHispanAmerica Response MktgHMS PartnersHoare WilkinsHolloway de Groot Faber VosHolmes and LeeHorah DirectHosse & Partner AgenturHostHPS AdvertisingHTA DirectHunt AdkinsHunt Marketing GroupHuntsinger & JefferHyde & Partners
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