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Case Study
1.
Saab
Radio Advertising Bureau (UK), Radio Advertising Effectiveness case study, 2000
Saab's national radio creative is adapted for local markets to direct the consumer to the nearest dealer. Their domination of premium car advertising on radio, in share of voice terms, in 1999 contri ...

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Subjects
G&K Solution Marketing DiretoG2 ParisGA WrightGabrielde de Grood BendttoGarrat Baulcombe / FCBGCAS GroupGCIGee Jeffery & Partners Advertising IncGeers GrossGeneral Outdoor AdvertisingGeneratorGenerator BatesGenesis AdvertisingGeoffrey B. Roche & PartnersGeorge Patterson BatesGeorge Patterson Y&RGeorge Patterson, SydneyGermaineGestro HomeGG CreativeGGK LondonGGT AdvertisingGGT DirectGGT Direct AdvertisingGJP AdvertisingGlennie Stanmes StrategyGold Greenlees TrottGolley Slater and PartnersGoodby Silverstein & PartnersGordon Bailey & AssociatesGotham IncGrace & RothschildGraffitiGraham Poulter AdvertisingGrey AdvertisingGrey Advertising MelbourneGrey BrusselsGrey CopenhagenGrey DirectGrey Direct Marketing GroupGrey Global, Grey WorldwideGrey Group LondonGrey IntegratedGrey MadridGrey Worldwide DusseldorfGrey, Grey WorldwideGrey, MelbourneGrizzard AdvertisingGroterra DirectGround MarketingGround Zero AdvertisingGrrrey!Grupo GallegosGrupo TaumacoGSD&MGulf States Marketing ServicesGyro WorldwideHakuhodoHal Riney & PartnersHal Riney & Partners/HeartlandHall AdvertisingHalo Branded SolutionsHammerquist & HalversonHanlon DorseyHarris Drury CohenHarris Kemp AdvertisingHarrision McCann AgencyHarrison CarlossHarrison Toughton WundermannHarrison Troughton WundermanHarrod & MirlinHarte-HanksHartshorne Joyce Lloyd LyonsHavasHawthorne CommunicationsHDM Horner Collis & KirvanHDM Mattingly, MelbourneHeadspace MarketingHeadway AdvertisingHedger Mitchell Stark/GGRHedonicHertz Walpole, SydneyHeye & PartnerHHCLHHCL Red CellHill HollidayHill Holliday DirectHispanAmerica Response MktgHMS PartnersHoare WilkinsHolloway de Groot Faber VosHolmes and LeeHorah DirectHosse & Partner AgenturHostHPS AdvertisingHTA DirectHunt AdkinsHunt Marketing GroupHuntsinger & JefferHyde & Partners
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