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Case Study
1.
'I Gotcha Ya'
Roberto Tancredi and Beatriz de Carvalho, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Grottera Direct for Editora Meio & Mensagem, a Brazilian weekly ad publication for advertising/direct agencies and advertisers. This direct marketing campaign was la ...

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Case Study
2.
'The Media Is the Message'
Marcelo Salles Gomes and Beatriz Carvalho, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Grottera Direct for Editora Meio & Mensagem, a weekly Brazilian ad publication that was targeted to advertising/direct agencies and advertisers. This direct marketin ...

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Case Study
3.
'30 Days for Free'
Deborah Kumagai and Beatriz de Carvalho, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Grottera Direct for Itau Seguros, a leading Brazilian insurance company. The objective of this direct mail campaign was to encourage consumers to take advantage of a ...

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Case Study
4.
'CD'
Paulo Frossard and Beatriz de Carvalho, Direct marketing Association (US), ECHO Awards, 1997
This DMA ECHO entry was created by Groterra Direct for Bank of Boston. In 1995, Bank of Boston handed out its affinity card for the Pinheiros Club in Brazil with a 10 months free offer. As the end of ...

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Subjects
G&K Solution Marketing DiretoG2 ParisGA WrightGabrielde de Grood BendttoGarrat Baulcombe / FCBGCAS GroupGCIGee Jeffery & Partners Advertising IncGeers GrossGeneral Outdoor AdvertisingGeneratorGenerator BatesGenesis AdvertisingGeoffrey B. Roche & PartnersGeorge Patterson BatesGeorge Patterson Y&RGeorge Patterson, SydneyGermaineGestro HomeGG CreativeGGK LondonGGT AdvertisingGGT DirectGGT Direct AdvertisingGJP AdvertisingGlennie Stanmes StrategyGold Greenlees TrottGolley Slater and PartnersGoodby Silverstein & PartnersGordon Bailey & AssociatesGotham IncGrace & RothschildGraffitiGraham Poulter AdvertisingGrey AdvertisingGrey Advertising MelbourneGrey BrusselsGrey CopenhagenGrey DirectGrey Direct Marketing GroupGrey Global, Grey WorldwideGrey Group LondonGrey IntegratedGrey MadridGrey Worldwide DusseldorfGrey, Grey WorldwideGrey, MelbourneGrizzard AdvertisingGroterra DirectGround MarketingGround Zero AdvertisingGrrrey!Grupo GallegosGrupo TaumacoGSD&MGulf States Marketing ServicesGyro WorldwideHakuhodoHal Riney & PartnersHal Riney & Partners/HeartlandHall AdvertisingHalo Branded SolutionsHammerquist & HalversonHanlon DorseyHarris Drury CohenHarris Kemp AdvertisingHarrision McCann AgencyHarrison CarlossHarrison Toughton WundermannHarrison Troughton WundermanHarrod & MirlinHarte-HanksHartshorne Joyce Lloyd LyonsHavasHawthorne CommunicationsHDM Horner Collis & KirvanHDM Mattingly, MelbourneHeadspace MarketingHeadway AdvertisingHedger Mitchell Stark/GGRHedonicHertz Walpole, SydneyHeye & PartnerHHCLHHCL Red CellHill HollidayHill Holliday DirectHispanAmerica Response MktgHMS PartnersHoare WilkinsHolloway de Groot Faber VosHolmes and LeeHorah DirectHosse & Partner AgenturHostHPS AdvertisingHTA DirectHunt AdkinsHunt Marketing GroupHuntsinger & JefferHyde & Partners
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