Subject Index
 

This Agency Profile provides key details and analysis of Grey Global Group, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

This Agency Profile provides key details and analysis of Grey Group London, including its latest activities, market position, financial performance, Brands, structure and history, together with onward ...

Pantene Pro-V had enjoyed consistent, strong media support over recent years, but had failed to achieve the expected market results or a boost in brand image. In the Baltics, market share was barely g ...

The fabric softener category in Belgium and Germany is characterised by consumers switching between brands. The “Sensuality of Nature” campaign was therefore developed to create brand preference and s ...

Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound fo ...

In a price-driven market and in the face of the recession, Deichmann, the largest low price shoe retailer in Europe, with almost 2,000 stores, exceeded all expectations, achieving the best sales and i ...

This is a story about the power of focus. By refocusing on its core essence of the 'So effective, dentists recommend it' campaign, Sensodyne was able to not only beat off the threat of a major competi ...

Despite different market conditions in Germany and Belgium, Lenor faced the same impediment to growth in both markets: the brand lacked emotional relevance for the target audience. The Poetry campaign ...

This is a story of on-going effectiveness over 15 years. The efforts have been consistent and have addressed all the factors that contribute to road trauma. The TAC campaign should be viewed, not as a ...

Every year in Victoria, Australia approximately 95 lives are needlessly lost to low level speeding and 1300 serious injuries occur. Contrary to popular belief doing a little bit over the speed limit ...

This case tells the story of a battle against low-level speeding in metropolitan Victoria. The target was to lower the incidence of fatal and severe crashes by 15% by 2005, by lowering the average veh ...

The case describes a campaing that sought to make Nicorette the number one NRT brand by end of 2001, as measured by sales/market share and brand/advertising KPIs. Annual sales in Nicorette gum increas ...

This new campaign for Flovent attempted to challenge the way asthmatics thought about treating their disease. Instead of accepting daily symptoms such as coughing and wheezing as a way of life, we ed ...