Subject Index
 

Finland Post's Media Services unit aimed to make their customers' work easier by giving them practical help in developing and promoting their own customer communications. A direct marketing service wa ...

This 1998 DMA ECHO entry was created by Grey Direct for Chase Manhattan Bank. The objective of this direct mail campaign was to generate leads for Chase Manhattan Bank's home equity loan. Based on qua ...

This DMA ECHO entry was created by Grey Direct for Glaxo Wellcome. The Asthma Control Program from Glaxo is a direct to consumer disease awareness program that offers patients valuable information and ...

This 1996 DMA ECHO entry was created by Grey Direct for the Automobile Club of Southern California/Interinsurance Exchange. The Auto Club offers quality auto insurance, service and convenience for goo ...